$ELF $LULU $CELH

ELF

• Midcap
• Defensive style factor
• Consumer Staple: Household personal product
• Beta 1.48

$ELF is positioned for upward momentum heading into the holiday season due to strong demand for affordable, woke-liberal appeal amplified by trends in social media engagement and consumer self-expression. The brand's defensive and growth qualities make it resilient, significantly as tax-loss harvesting subsides in, leading to buying pressure in November. With no immediate recession in sight and a technically oversold position, $ELF stands poised to capitalize on the holiday shopping boom, making it an attractive investment opportunity.

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LULU

• Large Cap
• Cyclical style Factor
• Consumer Discretionary: Retail Apparel
• Beta 1.35

$LULU retains one of the strongest brands for women. Going into the holiday season, I expect revenue to pick up along with investor sentiment. On a technical basis, the stock has shown consistent support at around the $250 level for the last two years and a critical level for the past four years. This stock is re-accelerating from over-sold with the overal market showing in a strong uptrend.

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CELH

• Mid Cap
• Cyclical Style Factor
• Consumer Staple: Non Alcoholic Beverage
• Beta 1.83

Celsius is extremely oversold going into Tax-loss harvesting season. The revenue slowdown is justified, so I'm not so sure it moves back to all-time highs any time soon. But the bearish price action is exaggerated. On a technical basis, the stock has broken the downtrend, while the RSI is bottoming on the weekly and accelerating on the daily. My key levels are $30, $35.50, and $42.00.

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